Health Insurance: The New Hot Seller Online?

Want to buy health insurance online? Read below..

Health Insurance: The New Hot Seller Online?
August 13, 2009
By the ZippyCart Shopping Carts Content Team

The economy has been struggling a bit over the last year resulting in many people losing their jobs. When you lose your job and have health insurance, you have the ability to extend coverage under The Consolidated Omnibus Budget Reconciliation Act which is better known as COBRA. It gives families the option to pay and continue their existing health care plan. With the existing state of the U.S. health care system this Act is extremely critical to ensure that families are protected in the event they need medical attention. Coincidentally, comScore reported that online searches for the word "COBRA" have tripled over the past year. People are taking advantage of this Act because health care coverage is so vital. Two other related terms that also experienced significant traffic increases were "Apply for Medicaid" and "Health Insurance Quotes". Consequently health insurance comparison sites like AssurantHealth.com andeHealthinsurance.com have also had solid growth in their traffic, with eHealthInsurance reaching over 1.2 million visitors in the month of January 2009.

On the opposite end of the spectrum comScore reported web traffic to HMO and health insurance company sites have steadily declined over the last year. The loss of insurance for many families has resulted in them not having any need to visit these sites. This is again directly correlated with the massive job losses experienced throughout U.S. over the past year. Luckily recent indications in the stock market and other economic reports have shown positive upward trends in many business sectors.

As the growth continues, it begs the question: Is health insurance the new hot seller in ecommerce? The online shopping space has always been a utopia for consumers searching for the best deal for verious material goods. WIth companies like eHealthInsurance and AssurantHealth, a different form of ecommerce emerges — one that sells peace of mind. Tracking trends like this may help you with your existing online business or perhaps an idea for a new online business. Consider the value of peace of mind and determine how you can offer this value to your customers.