Godrej SaraLee launched its new ad campaign for Brylcreem, India’s trusted styling gel. The new ad campaign communicates that hair styling for youth is an expression of their attitude & personality. Brylcreem, which leads this market with its range of hair styling creams & gels has identified this trend and has developed a new campaign with youth style icon MS Dhoni. The ad campaign shows MS Dhoni in completely new avatar. The campaign tagline is ‘Style is for everyone’.
“More and more youth are aspiring to look good like never before. Today looking good is no more associated with the upper end of the society. Look good products have established a position amongst the socio-economic strata. With growing urban affluence & the need to look good, male grooming products are finding more & more takers. Many supermarkets have gone ahead and established male grooming sections in their stores – something that is a trend in the West Brylcreem spotted this trend way in advance and created the new campaign that a common man can relate to” said Tarun Arora, Vice President, Marketing, Godrej SaraLee. “Brylcreem gel is equal to styling and style is for everyone across different sections of the society” he added.
The new Brylcreem advertising draws attention to the fact that men have also become style conscious and spend time in front of the mirror than ever before. Almost 70% of the men visit saloons once a month.
“I am very excited to be associated with “Brylcreem’s new campaign that has given me a complete makeover and the new spike look is excellent”, said Mr. M.S. Dhoni. I see there is lot of style statement all across the society be it Mumbai or Ranchi. I could relate to the campaign well while making of it,” added Mr. Dhoni.
“We have brought in democratization of style by this campaign. It took us almost one and half month to complete this shoot,” said Aggnelo Dias, National Creative head JWT added.
Notes to Editor
Godrej Sara Lee Ltd (GSLL) is a premier FMCG company in India, with market leadership in the household insecticides category and a strong presence in air-care, men’s hair care and shoe care categories. GSLL’s brand “Goodknight” has been adjudged as a Superbrand and is a generic name in the household insecticides category. Its other brands Hit, Jet, Ambipur, Brylcreem and Kiwi have also been pioneers in their respective categories, based on strong consumer-centric innovations.
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