Leading the phenomenon of touch technology for consumers, Hewlett-Packard India today unveiled its new range of touch-enabled Photosmart printers. Better known as the HP Touchsmart series, these stylishly designed printers will allow users to indulge in and experience the magic of one touch printing. The bold looks and splendid designs of the new printer line-up have also inspired globally renowned fashion designer Ritu Beri to create a new ensemble, which resonated chic and elegance as models walked on the ramp at the launch the HP Touchsmart range in the city.
With Indian consumers integrating bold style statements into their day-to-day life, technology is molding itself into an extension of individual personalities, and styling up to the expectations of users. According to a report by Technopak, digital accessories form 13 percent of the luxury market, and by 2015, the Indian touchscreen market is expected to hit $9 billion, with a CAGR of 14 percent.
The new line-up of HP Photosmart touch-enabled printers have been designed exclusively for these urban trend-setters - including children, youth, and professionals working out of home - who are looking for easy user- interface, enviable looks, and the power to print life in all its colours.
With exciting new features, the exquisitely designed touch-enabled printers from HP including - HP Photosmart Premium C309G All-in-One, HP Photosmart Plus B209A All-in-One, HP Photosmart C4688 All-in-one and HP Photosmart C4788 All-in-One printers -make printing more intuitive and effortless. Each of these printers comes equipped with its own star features!
For Ritu Beri, a globally renowned designer, working with HP to create the experience of touch was an opportunity. "I am excited to be co-opting with the technology leader, HP, in this endeavour to blend lifestyle with technology. Drawing inspiration from the smooth finish of the new Touchsmart, my collection personifies sophistication and elegance. It defines the free-spirited modern woman, who enjoys independence and creates her own style! The collection is elegant yet comfortable. I believe in creating clothes that are wearable, just like the HP Photosmart printers, where technology adds to the consumer experience."
According to Christoph Schell, Vice President, Consumer Go To Market and Inkjet and Web Solutions Imaging & Printing Group Hewlett-Packard Asia Pacific & Japan, "Since HP introduced its first consumer touchscreen printer in 2006, our R&D teams have drawn from extensive consumer insights, and leading-edge touchscreen technologies to develop the new Touchsmart user interface that is simple and easy to use. It promises to make everyday printing intuitive and enjoyable. With this launch, we will be the first to make the touch technology available for printing through our Photosmart printers."
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